Reform of AVMSD:Towards Coherent Rules For EU-Wide Platforms That Provide Access to Media Content

Platforms are now the gateway to media. EU rules need to catch up. The European Commission is preparing the next revision of the Audiovisual Media Services Directive amidst profound changes to the media landscape. This CERRE Issue Paper asks: how can... More

Platforms are now the gateway to media. EU rules need to catch up. The European Commission is preparing the next revision of the Audiovisual Media Services Directive amidst profound changes to the media landscape. This CERRE Issue Paper asks: how can citizens continue to access different independent media sources, in light of the growing use of platforms, video-sharing services, recommender systems and AI-driven environments? From prominence to real access: making media visible The Issue Paper argues that a revised AVMSD should provide a more coherent framework for the relationship between media providers, platforms and the public. This means clarifying: - Which media services and content deserve special protection in the platform environment; - Which platforms should have enhanced obligations when dealing with media content; and - How rules on access, findability and prominence of media content should apply to online platforms, recommender systems and user interfaces. Less