UG2: International Marketing: Focus on Europe & France TBS Online Summer Courses Syllabus 2020 Lecturer: GILLES NAKHLE - International lecturer - Course Director & Brand Consultant Course Format: Online using Zoom Software and TEAMS for student coaching....
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UG2: International Marketing: Focus on Europe & France TBS Online Summer Courses Syllabus 2020 Lecturer: GILLES NAKHLE - International lecturer - Course Director & Brand Consultant Course Format: Online using Zoom Software and TEAMS for student coaching. ECTS credits: 6 Pre-requisites: This course is appropriate for Undergraduate students with Basics in Marketing Management Evaluation: Pedagogical objectives Mode of assessment and Description assessed percentage Learning by doing/searching 20% Lab Search online A Teamwork application research exercise online In-depth research and 30% Final project/oral A Teamwork of research, analysis presentation analysis and recommendation of a brand strategy Learning through various 50% Final exam Individual analysis of a case topics and a case study study along with a few topic questions FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COUR
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