Marketing Research Studying Consumers Expectations And Behaviors

Track / Module / Course title Level Teaching language(s) Marketing Research: Studying Consumers’ Expectations and Behaviors Bachelor English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online... More

Track / Module / Course title Level Teaching language(s) Marketing Research: Studying Consumers’ Expectations and Behaviors Bachelor English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group Individual 5 100 30 0 25 10 25 10 General Objectives and brief description of the programme / track / module / course Marketing research can be defined as “the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.” These different research steps (identify, collect, analyze...) can be conducted using different research methods based on different paradigms and perspectives. If the wide spectrum of methods should help marketers to better study consumer behavior, it also generates critical questions such as How t Less