Fashion & Luxury Goods TBS Online Winter School Syllabus 2022 Lecturer: Valérie Lamy, Affiliate Professor Format: Online, 2-week courses on Zoom and additional coaching per group. ECTS credits: 6 Contact hours: 10 x 2 hours classes + each group will have 4...
More
Fashion & Luxury Goods TBS Online Winter School Syllabus 2022 Lecturer: Valérie Lamy, Affiliate Professor Format: Online, 2-week courses on Zoom and additional coaching per group. ECTS credits: 6 Contact hours: 10 x 2 hours classes + each group will have 4 x 30 min coaching sessions Evaluation: • In-class participation and case study analysis contribution 25% • Team project presentation 50% • Final exam 25% FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE Managing a business in the ever-evolving markets of design, fashion, and luxury goods is a complicated task that involves a sophisticated handling of creativity and corporate image whilst meeting the challenges of a volatile competitive environment. Faced with new disruptive consumer trends, managers must create value for demanding fashion & luxury customers and focus on pursuing long term profitability th
Less
