Track / Module / Course title Level Teaching language(s) Innovation, Marketing and creativity L3 Anglais Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line En-ligne ECTS credits Online hours face Group Individual Group...
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Track / Module / Course title Level Teaching language(s) Innovation, Marketing and creativity L3 Anglais Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line En-ligne ECTS credits Online hours face Group Individual Group Individual 5 100 30 0 15 25 10 20 General Objectives and brief description of the programme / track / module / course This module is made of 3 main parts: ------------------------------------------------------------------------------------------------------------------ Part A: Marketing innovation and creativity (18 hours of face-to-face teaching) The objective of this part is to develop student’s understanding of the indispensable role played by Creativity and Innovation in Marketing and Marketing Communications. The course will cover the current theories, trends and practices in Marketing Creativity and Innovation that contribute to helping an organization evolve, grow and be competitive. This module covers both theory and practice
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