TBS International Winter School Understanding the 360° of Digital Communication Syllabus 2023 Lecturer: Debbie Gorval, B.Ed., M.A.E.D.L. Professor at Kwantlen Polytechnic University, Vancouver, CANADA Format: In-person; TBS Paris Campus ECTS credits: 7...
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TBS International Winter School Understanding the 360° of Digital Communication Syllabus 2023 Lecturer: Debbie Gorval, B.Ed., M.A.E.D.L. Professor at Kwantlen Polytechnic University, Vancouver, CANADA Format: In-person; TBS Paris Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is appropriate for undergraduate students with some knowledge of digital communication tools, but not fundamental. COURSE SYLLABUS Participants will gain a comprehensive understanding of the international digital media market, learn to evaluate digital media strategies and develop a social media strategy that can be applied to world markets. Digital media tools and analytics will be examined in collaboration with the impact of culture, data governance and the economic differences in international markets. Participants will develop brand specific, dynamic, global digital marketing strategies to meet business goals through developing KPI’s, best practices and data analytics
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