MSc Title Level Teaching language(s) MSc in Account-Based Marketing M2 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group Individual 79 360 345...
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MSc Title Level Teaching language(s) MSc in Account-Based Marketing M2 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group Individual 79 360 345 General Objectives and brief description of the course Taught entirely in English, this MSc in Account-Based Marketing (ABM) will provide you with a solid sales and marketing management education. You will learn to collect, analyse and use customer behaviour information, identify business opportunities as well as to design and implement winning marketing & sales strategies. Guided by academics & professional experts with an extensive experience in ABM and B2B Management, you will gain a hands-on experience and kick-start your marketing or sales career. This double track Marketing programme offers you the opportunity to specialize in ABM, thus boosting your employability in either area. The programme is structured as follows: A first semest
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