SYLLABUS MSC DIGITAL MARKETING & E-COMMERCE Full Time English Toulouse 64 ECTS 360 hours The objective of this MSc is to train specialists in digital marketing and electronic commerce. Classes provide hands-on training in key digital and networked...
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SYLLABUS MSC DIGITAL MARKETING & E-COMMERCE Full Time English Toulouse 64 ECTS 360 hours The objective of this MSc is to train specialists in digital marketing and electronic commerce. Classes provide hands-on training in key digital and networked technologies, online marketing and sales techniques and behavioural analyses. By the end of the program, students will have expanded their digital culture and acquired the skills necessary to design, plan and execute digital strategies for customer acquisition, conversion and retention. This Msc provides students of marketing and sales with a digital edge in today’s competitive job market. COURSE INTENDED LEARNING OUTCOMES (CILO): KNOWLEDGE / SKILLS + GENERIC SKILLS AND BEHAVIOURAL APTITUDES • CILO 1: The successful student will be able to design, execute and evaluate digital strategies that adapt to changing customer behavior and leverage technological innovations • CILO 2: The successful student will be able to build and manage online sales
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