SYLLABUS Course title Language Teaching Departement Digital Marketing for Startups English Other Department Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours...
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SYLLABUS Course title Language Teaching Departement Digital Marketing for Startups English Other Department Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) 5 30 30 0 Course description This course addresses digital marketing strategies specifically designed for startups in emerging economies. It equips students with tools to design marketing campaigns using digital platforms (internet, social media, mobile) to reach customers globally. The course emphasizes user experience, content creation, social media engagement, SEO, and video marketing—essential for startup growth in emerging markets like Morocco. Students will apply digital marketing concepts to real case studies and develop practical marketing strategies. Alignment with program learning obj
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