SYLLABUS PGE Course title Language Teaching Departement Marketing : Communication & Client Relationship English Marketing Program Level Academic Year MSc M1 2025 - 2026 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours...
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SYLLABUS PGE Course title Language Teaching Departement Marketing : Communication & Client Relationship English Marketing Program Level Academic Year MSc M1 2025 - 2026 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) 3.5 90 30 0 Course description This module prepares students to business development jobs (business developer, sales rep...) as well as for marketing and communication-oriented positions (assistant product manager, trade marketer, advertising manager). In the business development section, students will develop a sales action plan and acquire effective prospecting processes and tools: CRM, social networks, making appointments by telephone, customized vocabulary in a one-to-one perspective. They will work on their listening and observation skills as well as their professional know-how th
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