TBS Online Winter Courses Syllabus 2022 SEO & Web Analytics Lecturer: Samuel KERHUEL, Visiting Lecturer (TBS Education) Format: Online, 2-week courses on Zoom and additional coaching per group. ECTS credits: 6 Pre-requisites: This course is appropriate for...
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TBS Online Winter Courses Syllabus 2022 SEO & Web Analytics Lecturer: Samuel KERHUEL, Visiting Lecturer (TBS Education) Format: Online, 2-week courses on Zoom and additional coaching per group. ECTS credits: 6 Pre-requisites: This course is appropriate for undergraduate / master students. No software to be installed before the course Students require a laptop computer. Evaluation: • Individual evaluation TBD (50%) • Group: Google Analytics Project (50%) FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE Search Engine Optimization (SEO) is an essential part of digital marketing even more now with the predominance of online world. Companies need to master the art of entertaining an engaging online conversation with their customers as well as how to build their website accordingly. It’s not just a matter getting traffic but to get quality interactions and action
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