SYLLABUS PGE Course title Language Teaching Departement Behavioral Economics, Nudges and Sport Marketing English Marketing Program Level Academic Year PGE M1 2025 - 2026 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours...
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SYLLABUS PGE Course title Language Teaching Departement Behavioral Economics, Nudges and Sport Marketing English Marketing Program Level Academic Year PGE M1 2025 - 2026 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) Cliquez ou 5 ? 30 appuyez ici pour entrer du texte. Course description This course explores how insights from behavioral economics and psychology can be applied to marketing and decision making. It is structured in two complementary parts of 15 hours each: 1. Behavioral psychology and green nudges This first part examines how individuals make decisions that deviate from rational models and how these cognitive mechanisms can be used to encourage more sustainable choices. Students will learn core concepts of behavioral economics such as heuristics, biases, choice architecture, decision
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