MSc DIGITAL MARKETING & ANALYTICS Study plan Semester 1 Modules Hours ECTS Understanding the Customer Journey 45 7 Marketing in the Contemporary World 45 7 Digital Marketing 45 7 Digital Marketing Campaigns 45 7 Soft Skills I 22,5 2,5 Subtotal 202,5 30,5...
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MSc DIGITAL MARKETING & ANALYTICS Study plan Semester 1 Modules Hours ECTS Understanding the Customer Journey 45 7 Marketing in the Contemporary World 45 7 Digital Marketing 45 7 Digital Marketing Campaigns 45 7 Soft Skills I 22,5 2,5 Subtotal 202,5 30,5 Semester 2 Modules Hours ECTS Company Consulting Mission 30 6 Digital Marketing 45 7 Programming 45 7 Making decisions with Data 45 7 Soft Skills II 22,5 2,5 Master Dissertation 60 30 *Optional Internship - - Subtotal 247,5 59,5 Total 450 90 *Optional Internship Students will be able to complete an optional 4-to-6-month internship at a national or international company. This internship is not compulsory for graduation. Important information The program is constantly being reviewed by the Academic Committee, therefore it may undergo minor changes of the academic content.
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