Period 6: Course N°5 Course title Level Teaching language(s) Business to Business – B2B Marketing Management M1 Français Number of Contact hours Self-learning hours (no contact) Total learner ECTS Off-line Online hours Face-to-face Online credits Group...
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Period 6: Course N°5 Course title Level Teaching language(s) Business to Business – B2B Marketing Management M1 Français Number of Contact hours Self-learning hours (no contact) Total learner ECTS Off-line Online hours Face-to-face Online credits Group Individual Group Individual 5 90 30 0 30 20 10 Learning Objectives and brief description of the course The increasing complexity of the financial and business environment supports the demand for well-qualified personnel in Marketing, Communication and Sales. The main objective of the Module in B2B Marketing Management is to prepare and train participants to understand the stakes of Marketing Jobs in High-tech, Industrial and Professional Services providers. Participants later will be able to start their career in these sectors. Product Managers, Brand Managers, but also Key-Account Managers, Market Managers, Business Engineers are some of the typical main profiles you will be able to assist during your future internship, to later take th
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