Big Data & Marketing Analytics TBS Online Summer Courses Syllabus 2020 Lecturers: Associate Professor Kevin CARILLO, PhD (TBS Business School) Assistant Professor Dieudonné TCHUENTE, PhD (TBS Business School) Course Format: Online using Zoom Software and...
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Big Data & Marketing Analytics TBS Online Summer Courses Syllabus 2020 Lecturers: Associate Professor Kevin CARILLO, PhD (TBS Business School) Assistant Professor Dieudonné TCHUENTE, PhD (TBS Business School) Course Format: Online using Zoom Software and TEAMS for student coaching. ECTS credits: 6 Pre-requisites: None (installation of Tableau software on the students’ laptop – Instructions will be provided). Students require a laptop computer. Evaluation: • Case study (50%) • Group: Data visualization project (50%) FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven b
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