Key Concepts Of Hotel Industry

Track / Module / Course title Level Teaching language(s) Key Concepts of hotel industry B3 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group... More

Track / Module / Course title Level Teaching language(s) Key Concepts of hotel industry B3 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group Individual 5 100 30 15 20 10 25 General Objectives and brief description of the program / track / module / course The purpose of this module is to present the key concepts of the hospitality industry. Its objective is to bring sophisticated skills to an ever-changing industry, capabilities to understand the technological challenges and a strong capacity in marketing. To analyze the evolution of this sector, we shall study: - The various types of accommodation - The hotel’s classification strategy established in France in 2012 - The development strategies of the top 10 hotel groups in the world - The competitive advantage - The new trends (shareholding, diversification of services, COVID-19 impacts) - The essential soft skills to work within Less