TBS Online Summer Courses 2021 Advanced Digital Marketing: Focus on France Lecturer: Gilles Nakhlé, International Lecturer/Brand Consultant/ Dr. In progress, French, INSEEC U Group, Paris, France Format: On Campus ECTS credits: 6 Total Hours: 45 including...
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TBS Online Summer Courses 2021 Advanced Digital Marketing: Focus on France Lecturer: Gilles Nakhlé, International Lecturer/Brand Consultant/ Dr. In progress, French, INSEEC U Group, Paris, France Format: On Campus ECTS credits: 6 Total Hours: 45 including 25 contact hours Pre-requisites: This course is appropriate for Master students with Basics in Digital marketing or a first experience in Digital Marketing Evaluation: ASSESSMENT TYPE: • Lab Search Online - Online research, analysis, application - 20% • Final team project - Research, analysis , evaluation and recommendation of a real case study - 40% • Final exam - Multiple Choice Quiz - 40% FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE • Understand how and why to use digital marketing for multiple objectives in a larger business strategy • Understand the major digital marketing channels - online adver
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