SOCIAL MEDIA MARKETING Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Aims of the course The emergence...
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SOCIAL MEDIA MARKETING Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Aims of the course The emergence of social platforms has changed not only the way people relate to each other but also the way companies engage, present, and deliver their products and services to customers. In this course students will develop skills and competencies to use social media to successfully achieve objective business goals. The course is aimed at students that want to start their own business, students that want to pursue a career in marketing as well as students that want to increase their overall knowledge of entrepreneurship. Students learn how to look beyond the use of social media on a personal level and instead understand its usefulness as a business tool. They will learn how to use it for research, engagement, and servicing of customers in an eff
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