TBS International Winter School Luxury Brand Management Syllabus 2023 Lecturer: Mr. Philippe Mihailovich, French/South African, CEO HAUTeLUXE London, settled in the UK, Residing in Paris Format: In-person; TBS Paris Campus ECTS credits: 7 Total Hours: 30...
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TBS International Winter School Luxury Brand Management Syllabus 2023 Lecturer: Mr. Philippe Mihailovich, French/South African, CEO HAUTeLUXE London, settled in the UK, Residing in Paris Format: In-person; TBS Paris Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is appropriate for undergraduate students with some knowledge of the Luxury Industry, Brand Management, Marketing, Consumer Behaviour, Anthropology, History of Art or Contemporary Art and / or a real curiosity and passion to learn, research and analyze. Evaluation: Final projects are in the form of ppt proposals. Part 1 40% Group Work primarily based on Competitive Research using Brand Models taught on the Course 10 % Individual Attendance and workshop participation 55 % Individual Brand Reputation Strategy Part 2 40% Group Work primarily based on Competitive Research using Brand Models taught on the Course 10 % Individual Attendance and workshop participation 55 % Individual Brand Aff
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