Category Manager Department: Marketing Academic year: 2023 – 2024 SYLLABUS coming soon Modules: English track Data Marketing – Fall semester – 5 ECTS Research Project – Fall semester – 5 ECTS French track Data Marketing – Fall semester – 5 ECTS Projet de...
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Category Manager Department: Marketing Academic year: 2023 – 2024 SYLLABUS coming soon Modules: English track Data Marketing – Fall semester – 5 ECTS Research Project – Fall semester – 5 ECTS French track Data Marketing – Fall semester – 5 ECTS Projet de Recherche – Fall semester – 5 ECTS (only syllabus currently available, see page 2) DESCRIPTION The objective will be to put students in the position of a marketing researcher in a category of consumer goods sold in large-scale distribution. 1
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