SYLLABUS Course title Language Teaching Departement Innovation Marketing English Choisissez un élément. Program Level Academic Year Bachelor In management L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours...
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SYLLABUS Course title Language Teaching Departement Innovation Marketing English Choisissez un élément. Program Level Academic Year Bachelor In management L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) 5 ECTS 30 30 10 Course description This course provides students with the opportunity to develop appreciation for heterogeneity among emerging market countries and understand its importance for innovation marketing. Students learn to apply innovation marketing to real-world cases by working with selected sectors and business incubators. Through problem identification, co-creation, and prototype development, students develop new solutions responding to market needs. The course emphasizes strategic and operational marketing planning, including positioning and budgetary considerations. A
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