FASHION & LUXURY GOODS Lecturer: Valérie Lamy ECTS credits: 6 Total Hours: 45 including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: Participation in class (by...
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FASHION & LUXURY GOODS Lecturer: Valérie Lamy ECTS credits: 6 Total Hours: 45 including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: Participation in class (by completing class assignments and actively participating in the class discussions) – 20% Group Project (case presentations) – 50% Final Exam – 30% FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE Managing a business in the ever-evolving markets of design, fashion, and luxury goods is a complicated task that involves a sophisticated handling of creativity and corporate image whilst meeting the challenges of an often-volatile market. Managers must also focus on pursuing long term profitability through sound marketing strategies and efficient distribution plans, as well as sourcing quality products, to name just a few of
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