TBS International Winter School 2023 Competitive Strategy in Europe Course Syllabus Lecturer: Dr. Guy Ngayo, French Citizen, based in Switzerland Format: 30 in class hours ECTS credits: 7 Pre-requisites: This course is appropriate for Master Business...
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TBS International Winter School 2023 Competitive Strategy in Europe Course Syllabus Lecturer: Dr. Guy Ngayo, French Citizen, based in Switzerland Format: 30 in class hours ECTS credits: 7 Pre-requisites: This course is appropriate for Master Business students, Young Professionals, or Undergraduate students in their final year. Students should have either completed undergraduate-level coursework on Business Management or had some previous experience in this area. Evaluation: FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE The European market is a complex patchwork making up the macro-environment under which companies compete. Competition and business practices differ from country to country and consumers in different countries in Europe behave in different ways. To be able to succeed in the European environment companies can rely on well designed and adapta
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