Neuromarketing and Consumer Behavior – Understanding the Consumer Mind Dr. Ceren Turedi Associate Professor of Marketing, Purdue University Northwest cturedi@purdue.edu 30 hours – 5 ECTS Course Overview: This intensive summer course offers students a...
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Neuromarketing and Consumer Behavior – Understanding the Consumer Mind Dr. Ceren Turedi Associate Professor of Marketing, Purdue University Northwest cturedi@purdue.edu 30 hours – 5 ECTS Course Overview: This intensive summer course offers students a comprehensive introduction to neuromarketing, an innovative field at the intersection of neuroscience and marketing. Through a blend of theoretical knowledge and hands-on practice, students will explore how insights into brain function can be leveraged to understand consumer behavior and improve marketing strategies. By the end of this course, students will have a foundation in neuromarketing, practical experience in developing marketing campaigns, and a deeper understanding of the psychological and neurological factors that influence consumer behavior. Course Objectives: - To understand the principles and applications of neuromarketing. - To analyze consumer behavior and decision-making processes. - To learn how to capture and retain cons
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