MSC FASHION LUXURY MARKETING Study plan Semester 1: Marketing Foundations Modules Hours ECTS Marketing Intelligence & Research 45 6 Strategic Business Management 45 6 Integrated Marketing Communication 45 6 International Business Development 45 6 Research...
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MSC FASHION LUXURY MARKETING Study plan Semester 1: Marketing Foundations Modules Hours ECTS Marketing Intelligence & Research 45 6 Strategic Business Management 45 6 Integrated Marketing Communication 45 6 International Business Development 45 6 Research Methods & Dynamics in Fashion & Luxury (part 1) 30 3 Soft Skills (part 1) 22,5 3 Subtotal 232,5 30 Semester 2: Marketing in the Fashion & Luxury Industries Modules Hours ECTS Company Consulting Mission 30 6 Understanding Luxury Markets & Customers 45 6 Implementing Marketing Strategies 45 6 Retail & Sales Channels 45 6 Research methods & Dynamics in Fashion & Luxury (part 2) 30 3 Soft Skills (part 2) 22,5 3 Master Thesis - 30 Optional Internship* - 10 Subtotal 217,5 60 Total 450 90 *Optional Internship Students will be able to complete an optional 4-to-6-month internship at a national or international company. This internship is not compulsory for graduation. Students who complete this internship will be granted 10 additional ECTS cre
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