TBS Summer School Program 2024 Financial Decision Making: Investigating What Drives Performance Syllabus Lecturer: Dr. Fatima de la Fuente del Moral, TBS Adjunct Professor Course Format: On campus ECTS credits: 7 Course Hours : 30 hour in class...
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TBS Summer School Program 2024 Financial Decision Making: Investigating What Drives Performance Syllabus Lecturer: Dr. Fatima de la Fuente del Moral, TBS Adjunct Professor Course Format: On campus ECTS credits: 7 Course Hours : 30 hour in class Pre-requisites: This course is appropriate for graduate students with foundation in business strategy and management. Evaluation: • An individual assignment will be assigned • A group assignment – Especially designed for the students of the Marketing in Management and Communication: analyzing and presenting the effects for your company of your Marketing Campaigns • Evaluation methods: Case study Project In-class participation / Presentation Written reflections FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE This course is especially designed for non-financial managers and can be applied to any industry. It is import
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