Period 2: Course N°3 Course title Level Teaching language(s) Digital platforms: Business models and regulatory M1 English challenges Number of Contact hours Self-learning hours (no contact) Total learner ECTS Off-line Online hours Face-to-face Online...
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Period 2: Course N°3 Course title Level Teaching language(s) Digital platforms: Business models and regulatory M1 English challenges Number of Contact hours Self-learning hours (no contact) Total learner ECTS Off-line Online hours Face-to-face Online credits Group Individual Group Individual 5 90 30 0 20 50 0 0 General Objectives and brief description of the course Many of the most valuable companies in the world (like Apple, Alphabet, Microsoft, Facebook and Amazon) derive much of their worth from their platforms, which act as intermediaries between different groups of users (e.g., advertisers and users on Facebook). The objective of this module is to understand how digital platforms operates, to discuss their strategies and business models. We will stress the fundamental difference in the economic logic behind the operations of digital platforms compared to those of firms in traditional markets. Also, we will discuss some important topics, like the use of data in the digital economy
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