Neuromarketing & Emotions, doing business with neuroscientific implementations and tools TBS Online Winter School Syllabus 2022 Lecturer: Edgar Sánchez, Ph.D. Neurosciences Format: Online ECTS credits: 6 Contact hours: 10 x 2 hours classes + each group will...
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Neuromarketing & Emotions, doing business with neuroscientific implementations and tools TBS Online Winter School Syllabus 2022 Lecturer: Edgar Sánchez, Ph.D. Neurosciences Format: Online ECTS credits: 6 Contact hours: 10 x 2 hours classes + each group will have 4 x 30 min coaching sessions Pre-requisites: This course is for undergraduate students with interests in implementations in business of human-behavior knowledge. Evaluation: Students’ performance will be evaluated with oral participation during the class and written assignments some of the in groups, some individually. The course includes a final exam. The distribution of the different elements of the course evaluation include: EVALUATION Class participation 15% Continuous Evaluation Homework & In-class 50% assignments (individual) Final project (team) 15% Final Evaluation Final Exam 20% FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D
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