SYLLABUS Course title Language Teaching Departement Marketing analytics for performance English Marketing Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous...
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SYLLABUS Course title Language Teaching Departement Marketing analytics for performance English Marketing Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) Cliquez ou 3 30h 30h appuyez ici pour entrer du texte. Course description Marketing analytics for performance is an elective module dedicated to operational and retail marketing. It teaches hands-on skills students will need in internships and jobs in marketing, sales, category management, retail, etc. The aim of this module is to : 1 /Train our students to analyse marketing / retailing situations through retailer and consumer panels, whose indicators are KPIs enabling to audit FMCG markets 2/ Train our students to audit a merchandising display through qualitative and quantitative indicators 3/ U
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