SYLLABUS Course title Language Teaching Departement Cross Cultural marketing English Other Department Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous...
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SYLLABUS Course title Language Teaching Departement Cross Cultural marketing English Other Department Program Level Academic Year BACHELOR L2 2026 - 2027 ECTS & teaching & learning hours Synchronous face to face Number of ECTS credits hours Asynchronous online hours (1 ECTS = 25 to 30h of study Total course duration (h) (e.g. face-to-face, virtual and (e.g. elearning) work) hybrid classes) 5 30 30 0 Course description This course examines cultural dynamics in the global environment and their impact on marketing strategies. Students learn how companies and startups can implement efficient marketing strategies across distinct regions, countries, and cultural contexts. The course provides tools for dealing with cultural differences in marketing and consumer behavior contexts. Through case studies, role plays, and direct application to real business scenarios, students develop cultural competence and intercultural marketing skills.. Alignment with program learning objectives (LO) Weak Mode
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