MANAGING THE CREATIVE INDUSTRIES TBS SUMMER SCHOOL – BARCELONA CAMPUS Lecturer: Juliane Hanke ECTS credits: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business....
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MANAGING THE CREATIVE INDUSTRIES TBS SUMMER SCHOOL – BARCELONA CAMPUS Lecturer: Juliane Hanke ECTS credits: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: 40% Individual participation (active participation in class discussions, competition of assignments, group work collaboration, professionalism) 20% Group case study assignment 40% Final group project & oral presentation FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE Managing businesses in the creative industries requires an understanding of how to transform creativity into successful businesses while adapting continuously to rapid changes driven by digital- and AI transformation. This course is designed for students who want to develop a deeper understanding of the roles and responsibilities of a manager in
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