Track / Module / Course title Level Teaching language(s) CF MARKETING / Retail Marketing B3 ENGLISH Contact hours Self-learning hours (no contact) Number of ECTS Total learner Off-line Online credits hours Face-to-face Online Group Individual Group...
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Track / Module / Course title Level Teaching language(s) CF MARKETING / Retail Marketing B3 ENGLISH Contact hours Self-learning hours (no contact) Number of ECTS Total learner Off-line Online credits hours Face-to-face Online Group Individual Group Individual 5 100 30 On demand 30 20 10 10 General Objectives and brief description of the programme / track / module / course Raise awareness among students about the new retailing challenges. First, by giving them the necessary tools to understand a brand’s key performance indicators, and second, by entering them into an innovation challenge organised by a company. Our students will be able to use consumer, retailer and audience panels which have become essential decision-making tools in an FMCG context. Link/Aligment with Programme Learning Objectives Weak Moderate Strong Learning Objectives – Our BiM graduates will be able to... link link link LO 1.1: understand, identify and define core management concepts and fundamental tools. X LO 1.2
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