BCN_BSS Omnichannel Retail Strategy Syllabus_ENG

OMNICHANNEL RETAIL STRATEGY Lecturer: Maud Berthelot ECTS credits: 6 Total Hours: 45, including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation:  Continuous assessment... More

OMNICHANNEL RETAIL STRATEGY Lecturer: Maud Berthelot ECTS credits: 6 Total Hours: 45, including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation:  Continuous assessment (in-class participation, group activities, attitude) – 20%  Group Project (case presentations) – 40%  Successful completion of the Hootsuite Certification Course – 10%  Final Exam – 30% FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE Less