THE BUSINESS ASPECTS OF AI TBS SUMMER SCHOOL – BARCELONA CAMPUS Lecturer: TO BE DEFINED ECTS credits: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: ...
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THE BUSINESS ASPECTS OF AI TBS SUMMER SCHOOL – BARCELONA CAMPUS Lecturer: TO BE DEFINED ECTS credits: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: Participation in class (by completing class assignments and actively participating in class discussions) – 20% Group Project (case presentations) – 40% Final Exam – 40% FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE The Business Aspect of AI explores how AI is transforming business decision- making across three high-impact domains: marketing, finance, and sports analytics. Students learn how predictive models and generative AI can support customer segmentation, personalization, pricing, and demand forecasting; how AI is used in finance for credit scoring, risk management, fraud detection, and portfolio analytics;
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