MSc Title Level Teaching language(s) MSc Marketing Management -Retail & Consumer Goods Master English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group Individual Group...
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MSc Title Level Teaching language(s) MSc Marketing Management -Retail & Consumer Goods Master English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group Individual Group Individual 79 360 345 General Objectives and brief description of the course Taught entirely in English, this MSc in Marketing Management will provide you with a solid sales and marketing management education. You will learn to collect, analyse and use customer behaviour information, identify business opportunities as well as to design and implement winning marketing & sales strategies. Guided by academics & professional experts with an extensive experience in Retail & Consumer markets, you will gain a hands- on experience and kick-start your marketing or sales career. This double track programme offers you the opportunity to specialize in Retail and Consumer Goods Marketing, thus boosting your employability in either area. The programme i
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