DOING BUSINESS IN THE MEDITERRANEAN REGION SUMMER SCHOOL PROGRAM Lecturer: Júlia Farré Fernández ECTS CREDITS: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business....
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DOING BUSINESS IN THE MEDITERRANEAN REGION SUMMER SCHOOL PROGRAM Lecturer: Júlia Farré Fernández ECTS CREDITS: 7 Total Hours: 30 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. EVALUATION: • In class participation: 30% • Class presentations (individual and group): 20% • Final Oral Project Presentation: 50% FINAL COURSE GRADE: 16/20 – 20/20 (excellent) A 14/20 – 15/20 (Very Good) B 12/20 – 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D <10/20 (Fail) F INTRODUCTION AND AIMS OF THE COURSE This module explores the dynamic business landscape of the Mediterranean region, a vital hub connecting Europe, Africa, and the Middle East. The course places a strong emphasis on Barcelona as a strategic gateway for international business, trade, logistics, innovation, and cross-border collaboration. Through lectures, applied case studies, workshops and institutional perspectives, students will analyze economic dynamics, cultural
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