Workshop on Social & Innovation Marketing Thursday, June 23rd, 2022 TBS – Bosco building, Room 101 and 102 4 Place Alphonse Jourdain • 8.30 – 9.00 am: Welcome coffee • 9.00 – 10.00 am: “Marketing in Terrible Times To Terrible People” – Aimee Drolet...
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Workshop on Social & Innovation Marketing Thursday, June 23rd, 2022 TBS – Bosco building, Room 101 and 102 4 Place Alphonse Jourdain • 8.30 – 9.00 am: Welcome coffee • 9.00 – 10.00 am: “Marketing in Terrible Times To Terrible People” – Aimee Drolet (University of California Los Angeles - UCLA) • 10.00 – 11.00 am: “The Holistic Effects of Artificial Intelligence Solutions: A Quasi- Experiment on Process Automation in Banking” – Andrea Ordanini (Bocconi University, Milano) Coffee break • 11.30 – 12.30 am: “Now, take your hands from the steering wheel! How trust, well- being & privacy concerns influence intention to use semi- and fully autonomous cars” – Giulia Pavone (Toulouse School of Management - TSM), Julien Cloarec (IAE de Lyon) & Lars Meyer-Waarden (TSM) 12.30 – Lunch at Gourmet-bar; Novotel • 2.00 – 2.30 pm: “Entitlement in Service Marketing: Conceptual Domain, Fundamental propositions and Implications for research” – Yanyan Chen & Alexandra Polyakova (TBS Education) • 2.30 – 3.00
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