DIGITAL TRANSFORMATION Lecturers: Dr. Joan Antoni Pastor & Olivier Buigues – TBS Visiting Lecturers ECTS credits: 6 Pre-requisites: this course is appropriate for undergraduate students with a basic knowledge of economics, mathematics, and statistics....
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DIGITAL TRANSFORMATION Lecturers: Dr. Joan Antoni Pastor & Olivier Buigues – TBS Visiting Lecturers ECTS credits: 6 Pre-requisites: this course is appropriate for undergraduate students with a basic knowledge of economics, mathematics, and statistics. Evaluation: 50% Lecturer graded Group presentations. 30% All Students graded Group presentations. 20% individual grades from your teammates. FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE The course aims at: Theme 1: Strategic Digital Transformation is centered around digital transformation to be dealt with as a strategic approach for any modern organization, for it to be an effective, sustainable, and profitable investment in the long run. It includes the presentation of a structured, analytical, and creative method designed for undertaking strategic digital transformation planning efforts. The method
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