Fashion & Luxury Goods TBS Online Summer Courses Syllabus 2020 Lecturer: Jean-Marc REJAUD, TBS Visiting Professor Course Format: Online using Zoom Software and TEAMS for student coaching. ECTS credits: 6 Pre-requisites: None Evaluation: • Class...
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Fashion & Luxury Goods TBS Online Summer Courses Syllabus 2020 Lecturer: Jean-Marc REJAUD, TBS Visiting Professor Course Format: Online using Zoom Software and TEAMS for student coaching. ECTS credits: 6 Pre-requisites: None Evaluation: • Class participation 10% • Individual and/or group assignments 20% • Final project 20% • Mid-term exam 25% • Final exam 25% FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE Managing a business in the ever-evolving markets of design, fashion, and luxury goods is a complicated task that involves a sophisticated handling of creativity and corporate image whilst meeting the challenges of an often-volatile market. Managers must also focus on pursuing long term profitability through sound marketing strategies and efficient distribution plans, as well as sourcing quality products, to name just a few of their varied tasks. This course is ideal f
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