Retail Management 3e A South African perspective Editor: Nic Terblanche Authors: Chris Pentz, JP Bruwer, Justin Benecke, Karen Corbishley, Lene Ehlers, Mariette Frazer and Petrus Venter Retail Management: A South African Perspective 3e is a textbook aimed...
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Retail Management 3e A South African perspective Editor: Nic Terblanche Authors: Chris Pentz, JP Bruwer, Justin Benecke, Karen Corbishley, Lene Ehlers, Mariette Frazer and Petrus Venter Retail Management: A South African Perspective 3e is a textbook aimed at second or third year students who are studying the subject as part of national diploma qualification or for those who are completing a degree in marketing. It covers the basic concepts within retail management and considers the retail mix. Finally, it also pulls theory and application together to ensure that retail management is executed with a strategic lens. New to this edition Focus on omni-channel retailing is highlighted in each chapter The retail mix is analysed extensively and the new edition will be structured around it. Retail in a hybrid post Covid world Changes in consumer profile Dark stores and their impact on the retail environment New chapter on e-retailing. EduZone resources PowerPoint® slides, assessment resources
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