Ilaria DALLA POZZA Professor ilaria.dallapozza@ipag.fr Biography Ilaria Dalla Pozza is Professor of Marketing at IPAG Business School, where she is in charge of developing research activities for marketing in the banking and insurance industry. She holds a...
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Ilaria DALLA POZZA Professor ilaria.dallapozza@ipag.fr Biography Ilaria Dalla Pozza is Professor of Marketing at IPAG Business School, where she is in charge of developing research activities for marketing in the banking and insurance industry. She holds a PhD in marketing from Politecnico di Milano. Prior to joining IPAG, she was Assistant Professor at University of Connecticut (USA) and Associate Professor at EMLV Paris. Ilaria develops research in the fields of multichannel management, Customer Lifetime Value, customer relationship management. She is the founder of the Association for Insurance Marketing, an international network of researchers in marketing in the insurance industry. She is a speaker on topics of marketing in the insurance industry and she organizes every year the ICMI conference (International Conference for Marketing in the Insurance Industry) and the AssurMarketing conference for professionals in the field. Her work has been published in Journal of Retailing, Jou
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