OEM PARTNER PLAYBOOK: ESSENTIALS HOW TO TURN GATES BELT DRIVE COPY-PASTE TEXT BLOCK INTO A STRONG REASON TO BUY “This bike features the Gates Belt Drive system for a clean, quiet, low maintenance ride.” USE THE CORRECT NAME HASHTAGS FOR SOCIAL Gates Belt...
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OEM PARTNER PLAYBOOK: ESSENTIALS HOW TO TURN GATES BELT DRIVE COPY-PASTE TEXT BLOCK INTO A STRONG REASON TO BUY “This bike features the Gates Belt Drive system for a clean, quiet, low maintenance ride.” USE THE CORRECT NAME HASHTAGS FOR SOCIAL Gates Belt Drive Not “belt drive” alone #GatesBeltDrive #CleanQuietSmoothStrong Gates Belt Drive Technology Not “carbon drive” #CleanDrivetrain QUICK DO ⁄ DON’T SHOW THE EXPERIENCE USE VISUALS THAT HIGHLIGHT: Name Gates clearly Don’t use generic wording ■ Clean drivetrain ■ No grease on clothing Add a benefit line Don’t hide it in the specs ■ Quiet riding ■ Everyday practicality Use approved visuals Don’t use unapproved logos Place it early on the page Don’t downplay its value NEED BRAND ASSETS? Contact Gates to obtain: USE SIMPLE COMPARISON ■ Logos ■ Product images ■ Messaging templates Side-by-side icons or tables work best. ■ Co-branding guidelines GATES BELT DRIVE: CHAIN: ■ Clean ■ Grease GATES BIKE FINDER ■ Quiet ■ Noise Help riders discover
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