Use Mobile Leads Around the Area You Actually Serve
Mobile Leads can become more relevant when businesses consider where potential customers live or work in relation to the offer. A store in Durban, a service provider in Johannesburg or a branch in Cape...
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Use Mobile Leads Around the Area You Actually Serve
Mobile Leads can become more relevant when businesses consider where potential customers live or work in relation to the offer. A store in Durban, a service provider in Johannesburg or a branch in Cape Town may not need to target consumers across the entire country.
Local campaign planning can instead focus on the areas where customers can realistically respond to the promotion.
Consider Residents and People Working Nearby
For South African SMS campaigns, Any Data allows businesses to use [mobile audience data by suburb and work location](https://www.anydata.co.za/sms-marketing.php) when defining a geographic audience.
Location criteria can help businesses consider:
- consumers living within selected suburbs
- people working around a business or store
- specific cities or operating areas
- demographic criteria relevant to the offer
This can be particularly useful for retailers, branch-based businesses and local
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