Why Dental Practices Need a Real Medical Marketing Agency Marketing a dental practice is not the same as promoting a café or retail brand. In Australia, every post, ad, and piece of content falls under strict AHPRA regulations, and getting it wrong can have...
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Why Dental Practices Need a Real Medical Marketing Agency Marketing a dental practice is not the same as promoting a café or retail brand. In Australia, every post, ad, and piece of content falls under strict AHPRA regulations, and getting it wrong can have real consequences. This guide explains why working with a medical marketing agency matters, what most generalist agencies miss, and how to grow your practice while staying fully compliant. Every Instagram post, TikTok video, or Facebook update that promotes a dental practice in Australia counts as advertising, whether a cent was spent on it or not. That is not a marketing opinion. It is section 133 of the National Law, and AHPRA has been explicit: paid or unpaid, the same rules apply the moment a post promotes a regulated health service. Most generalist agencies do not know that. They run the same playbook for a dental practice that they would for a cafe, repost the five-star reviews, quietly drop the rest, add a client testimon
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