The Architecture of the Only Choice: How Strategic Brand Architecture Converts Latent Value into Trust and Perceived Non-Substitutability

The Architecture of the Only Choice is a conceptual paper by Olga Pelcová examining how Strategic Brand Architecture translates latent organizational value into market recognition, trust and perceived non-substitutability. Official publication page:... More

The Architecture of the Only Choice is a conceptual paper by Olga Pelcová examining how Strategic Brand Architecture translates latent organizational value into market recognition, trust and perceived non-substitutability. Official publication page: https://olgapelcova.com/the-architecture-of-the-only-choice Olga Pelcová — Strategic Brand Architect: https://olgapelcova.com/ DOI: https://doi.org/10.2139/ssrn.7030779 Less