TOURISM AND HOTEL TECHNOLOGIES makes sense for hospitality companies to adopt them because their implementation will face little resistance by tourists. At the same time, there are tourists who generally resist technology or prefer digital detox vacations...
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TOURISM AND HOTEL TECHNOLOGIES makes sense for hospitality companies to adopt them because their implementation will face little resistance by tourists. At the same time, there are tourists who generally resist technology or prefer digital detox vacations with no or minimal use of digital technologies to relax and be close to nature7. They would prefer to be served by human employees rather than kiosks, chatbots, voice-controlled devices, apps or robots. Figure 4. Willingness to pay for robot-delivered tourism and hospitality services 8 Note: Question asked: “If you were to be served entirely by robots in the following industries, instead of human employees, how much would you be willing to pay for a fully robotised service compared to a service fully delivered by human employees?” Figure courtesy of Zangador Ltd. The fact that tourists like (or at least do not mind) to use technology during their trip does not necessarily mean that they would be willing to pay for technology-delivered
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