Why Sydney Trade Businesses Are Wasting Money Without Proper PPC Management Services If you run a trade business in Sydney and you are running Google Ads, chances are you are checking your clicks every day. When the numbers go up you feel good. When they...
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Why Sydney Trade Businesses Are Wasting Money Without Proper PPC Management Services If you run a trade business in Sydney and you are running Google Ads, chances are you are checking your clicks every day. When the numbers go up you feel good. When they drop you get worried. But here is the honest truth - clicks are not jobs. And without proper PPC management services, a lot of that ad spend is quietly going to waste. Clicks Feel Good But They Do Not Pay Your Bills Most Sydney tradies focus on click-through rate. It shows how many people clicked your ad after seeing it. In Sydney trades this number usually sits between 4% and 6%. That can look decent on paper. But it does not show if anyone called you. It does not show if anyone booked a job. It is just a number on a screen. What You Should Be Looking At Instead The number that actually matters is cost per lead. A lead is a real phone call or a genuine enquiry. Not a website visit. Not a button click. In Sydney trades the typical cost
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