Marketing Project – Rare x Rhode Beauty – A New Blush Product Document Description: Over the past couple weeks, I have been crafting this document as a space to keep my thoughts, notes, etc. The beginning is the research (and things I’ve seen from years...
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Marketing Project – Rare x Rhode Beauty – A New Blush Product Document Description: Over the past couple weeks, I have been crafting this document as a space to keep my thoughts, notes, etc. The beginning is the research (and things I’ve seen from years ago) about the relationship between Selena Gomez and Hailey Bieber. Their relationship, or perception of their relationship, is the cornerstone of my project. The reason that I believe the blush product I’m proposing would be so successful is because of the pair's storied past. the RELATIONSHIP I found this article during my initial dive into their relationship. While I know a lot about it, I almost had to work backwards to find sources. I found this article and have pulled out a quote that is the glue that holds this plan together. This quote is Hailey speaking about the discourse between the two of them. ‘‘‘During the conversation, in which she was asked about potential comparisons between the two brands, the Rhode founder told the
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