VEDERE (whose name means ‘to see’ in Italian) is a historic international magazine dedicated to the world of optics and eyewear.
Founded in Italy in 1953, it was likely the first specialized publication in the sector worldwide.
From the very beginning,...
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VEDERE (whose name means ‘to see’ in Italian) is a historic international magazine dedicated to the world of optics and eyewear.
Founded in Italy in 1953, it was likely the first specialized publication in the sector worldwide.
From the very beginning, VEDERE embraced a global perspective, which became fully established in 1971 with the launch of a multilingual edition, quickly gaining recognition abroad.
In 2010, with the transition to digital, VEDERE evolved into two distinct editions to ensure smoother reading and more impactful visual design: VEDERE Italia – in Italian, for the national market and VEDERE International – in English, for the global audience.
Printed copies are distributed at major optical trade fairs in Italy and around the world, where our publishing house is present with its own stand.
This Special MIDO Edition is the only issue of the year that unites both editions into a single bilingual publication – Italian and English – created to celebrate the world’s mo
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