方雨婕 ����.��.��-����.��.�� 作品集 The visual expression of concepts often has supreme status in art schools. The purpose of text and font design is to visualize a concept, create a tone, reach a specific audience, stand out visually from competitors, or...
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方雨婕 ����.��.��-����.��.�� 作品集 The visual expression of concepts often has supreme status in art schools. The purpose of text and font design is to visualize a concept, create a tone, reach a specific audience, stand out visually from competitors, or persuade an audience to take certain actions. The visual expression and emotional impact of text and fonts are the primary considerations, extending the meaning of the text through visual expression. The designer's aesthetics and taste are crucial. This genre is widely adopted by graphic designers, brand designers and advertisers. "Seeking innova- tion" is the mission of this school, and the master-apprentice system is a method of imparting techniques, encour- aging repeated experiments in order to create the most novel visual expression and bring forth new ideas. Design- ers usually focus on personality development and inner motivation. Designers in this practice model are known for their artistic talent and individuality, and their achiev
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